The new development into the textile fabric industry

Published: 31st March 2010
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    China's textile industry has accumulated over a period of time, gone through a great combination with the large high-speed era of brand economy came into being, product design into the design phase of self-and professional division of labor began to take shape. I would like the status quo of the industry vendors as well as from the perspective of trends Retrospect and Prospect of the industry development direction.

    The development of the domestic textile fabric industry, the three stages of the last century, 80 years as a preliminary stage. 80 in the early state-owned printing and dyeing factories to produce 1.6 to 1.8 meters wide-screen printing fabrics, printing effects of the pursuit of isolated images. Late 80s in Guangdong Molykote represented by wide curtain fabric, Zhuhai Hong industry straight satin Powder calico, Hangzhou decoration company (Bristol Crown) jacquard fabric. 90 years for the full development stage, it can be said that the completion of capital accumulation and technological accumulation process.

Guangdong Province and Hangzhou jacquard fabric printing two systems began to take shape (a rough division) and the self-produced introduction of transfer printing transfer printing, transfer printing fabric began selling. Affected by the impact of international trends, Jacquard Yarn-dyed-round development. Korea splicing 2.8 meters wide and 2.8 meters cloth imitation South Korea into the coastal city of 2.8 meters yarn-dyed cloth with embroidery curtain fabric 2.8 meters began to appear. The whole development process, the Frankfurt exhibition, as well as Spain, Belgium, Turkey, Italy and other European influence and South Korean influence is very obvious and basic to imitate the main domestic manufacturers.

    Guangdong Xiqiao, as well as the textile city of Shaoxing Yuhang Keqiao, Justine Henin-Hardenne full development of private enterprises. Many enterprises in the completion of the development of primitive accumulation of capital and technology, the market's primitive accumulation. Major adjustment in combination with the large stage. 90 end of the decade and new century, with China Textile Association and the Textile Association throughout the birth and growth of the textile fabric industry, and the large-scale transformation of traditional industries has played a tremendous role in the success (of which the great support of local government also played a big role) .

The development of the Pearl River Delta and Yangtze River Delta in the fabric to form two times the wheel, achievements a number of influential backbone enterprises. "Rally" "market manipulators" slogan to promote the fabric industry to accelerate the pace of transformation. In essence, textile fabric industry is still the traditional industries, and operated a family-oriented, Yang, president many times to find out at the end, like Hualong, Aotan Si, Yue Loong Guoyi companies such little value, a 50 million yuan file, the 10 million yuan a file can be used as a statistical.

    However, the size and value of the enterprise should not be measured by the level of development of enterprises. Entering the new century, especially since the accession to WTO, the market re-division, corporate re-shuffling, large and small enterprises face the same competition in the market, rich people talk about Anna, "ideas determine the direction, bearing in mind the level of achievement" The key is good business ideas and marketing strategies and product design and product development. The true sense of the textile era has arrived.

    Potential problems with the hope of success in China is a big textile country, which has a huge potential market, there must be catch up with the confidence of the world textile power, over the years the domestic textile industry in Europe and South Korea over imitation, originality less pursuing a "take to doctrine, "Frankfurt is now a lot of businesses do not welcome the Chinese people. It was also said that "imitation imitation South Korea have largely been." We have people tasted the sweetness of imitation of others, but there are more and more people have tasted the pain of imitation by others. Imitation than others, they were fake, called "retribution."

How many people dare to rightfully say that he had other people I have never imitated. But here the distinction between two things: First, with the trend of the good things people learn to protect more than 30% can not be considered complete duplication of originality. Second, in order to more quickly reduce the gap with the international, learning the introduction of foreign advanced technology and design can not be considered imitation. Otherwise, in the short space of time how can we integrate into the textile fabric industry, the ranks of international competition.

    Shaping the brand image of course, we have also seen the development in recent years, especially in the Textile Association, under the guidance of industry self-regulation bring hope of success. Through the recent sessions of textile exhibitions, you can see a mature industrial clusters in the making. Market competition and industry competition two tracks in the "brand benefit" under the banner of driving manufacturers to reposition and find their own true colors.

    First of all, by investing heavily in the formation of the pitch hard, and strive to establish their own characteristics and personality product image, dare to counterfeit products to show. Second, vendors agree there is a personality, unique products, and strive to grasp the initiative to guide the market. Build brand image, is the industry consensus. The brand is a broad concept, not be called high-end brand, the brand is not the end product can be called. An industry chain are upper middle and lower reaches brand, high, medium and low-grade products are the brand. I think that as long as there is a considerable number of people agree with you, believe you. You are the brand in their minds.

    Textile fabric trends through the past few years, domestic and international exchanges, the Chinese textile cloth and gradually converge with the international home textiles. Visit of foreign exhibitions, participation in international exhibitions, the number of imported foreign products are increasingly. Zhejiang, Jiangsu's foreign trade volume of the area is growing. Brand image and pay attention to fashion, personalized product features, industry specialization began to take shape.

We all know that Home Textiles Show in Frankfurt launched in 2004/05 trend of "contrast and harmony" theme, that is, colors, patterns, materials, contrast; fashion with traditional contrast to make textile products showed a comparison of diversity and multi-polarization trend. From the design point of view, designers and manufacturers will each with their own sense of style to interpret all kinds of personalized products to express their concept of harmony and unity. The development of the domestic textile fabric, generally synchronized with the international trend.

    The development of the textile fabric industry, outlook we have to take a new philosophy to transform traditional industries. In the specialized division of labor and overall a big supporting its position accurately in home textiles. Emphasis on product design and product quality, with personalization, fashion style and diversity to foster a product, brand style. Therefore, we should pay attention to the coexistence of multiple modes product positioning and sales methods, choose a different design.

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