Textile fabric industry trends

Published: 31st March 2010
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    In recent years. China's textile industry has accumulated over a period of time. Gone through a great combination and high-speed development times. Brand economy came into being. Product design into the self-design phase. Specialized division of labor began to take shape. Now the status quo of China's textile industry generally be resolved. And from the perspective of trends review and look ahead at the direction of textile industry.





    The development of the domestic textile fabric industry in the three stages.


    80s of last century the primary stage of .80 for the early state-owned printing and dyeing factories to produce 1.6-1.8 m wide screen printing fabrics. The pursuit of an isolated screen printing results. Late 80s in Guangdong Molykote represented by wide curtain fabric, Zhuhai Hong industry straight satin Powder calico, Hangzhou decoration company (Bristol Crown) jacquard fabric. 90 years for the full development stage. It can be said textile has been completed primitive accumulation of capital and technology accumulation process. Guangdong Province and Hangzhou jacquard fabric printing the two systems began to take shape (a rough division).





The introduction of transfer printing transfer printing with self-produced. Metastasis began selling cloth. Affected by international trends. Jacquard Yarn-dyed into full development. Korea splicing 2.8 meters wide and 2.8 meters cloth imitation South Korea into the coastal cities. 2.8 meters yarn-dyed cloth with embroidery curtain fabric 2.8 meters began to appear.





    Throughout the development process. Frankfurt fairs and Spain, Belgium, Turkey, Italy and other European influence and the impact of Korean wave is very obvious. Essential to mimic the main domestic producers. Guangdong Xiqiao, Keqiao and textile city of Shaoxing Yuhang, Justine Henin-Hardenne full development of private enterprises. Many enterprises in the completion of the development of primitive accumulation of capital and technology, the market's primitive accumulation.


  


    Major adjustment in combination with the large stage. 90 end of the decade and new century. With China Textile Association and the Association throughout the birth and growth of home textiles. For large-scale textile fabric industry, and the transformation of traditional industries has played a tremendous role in the success (of which the great support of the local government also play a significant effect). The development of the Pearl River Delta and Yangtze River Delta in the fabric to form two hand wheels. Achievements of a number of influential backbone enterprises. "Rally", "market manipulators" slogan to promote the fabric industry to accelerate the pace of transformation.





    In essence. Textile fabric industry is still the traditional industries. And a family-oriented business. Like Hualong, Ao Tansi, Yulon so much .5000 enterprise value Guoyi million a file, a file can be on the 10 million yuan to make a statistical. But not the size and value of the enterprise to measure the level of enterprise development.


  


    Entering the new century. In particular, since the accession to WTO. Market reclassified. Corporate re-shuffle. Large and small enterprises also face market competition. The true sense of the textile era has arrived.





    Potential problems with the hope of success


    China is a textile big country. Has a huge potential market. But for many years to imitate the domestic textile enterprises in Europe and South Korea more than the product. Original less, he has followed the "take-ism." Frankfurt is now a lot of businesses do not welcome the Chinese people. Some people have tasted the sweetness of the imitation of others. But there are also more and more people have tasted the pain of imitation by others. Imitation than others, they were fake.





Called "retribution." How many people dare to rightfully say that I have never been imitated others. Here we must distinguish two things: First, following the trend. Learn from others good things. To maintain more than 30% of the original is not a complete duplication; 2 is faster and shorten the gap with the international. Learn from the introduction of foreign advanced technology and design is not imitation . Otherwise. In the short time we are into the textile fabric industry, how can the ranks of international competition.


  


    Shaping the brand image


    Of course. We have also seen the development in recent years. In particular, under the guidance of the Textile Institute. Industry self-regulation has brought hope of success. Through recent sessions of the textile exhibition. You can see a mature industry cluster is taking shape. Market competition and industry competition two tracks in the "brand benefit" under the banner of driving manufacturers to reposition itself. Retrieve their true colors. First of all. We put a lot of money. Seeks to build its own characteristics and personality product image. Dared to counterfeit products to the exhibition; second. Seller agree there is a personality and unique products. Sought to capture the lead market initiative. Build brand image. Is an industry consensus.





    Brand is a broad concept. Now that's not a high-end brands. Is not the end product can be called the brand. An industry chain are upper middle and lower reaches brand. High, medium and low-grade products are the brand. I think that as long as there is a considerable number of people recognize you. Believe you. You are the brand in their minds.





Textile fabric trends


    In recent years, at home and abroad through the exchange. Chinese textile cloth and gradually into line with the international home textiles. Visit of foreign exhibitions, participation in international exhibitions, the number of imported foreign products are increasingly. Zhejiang, Jiangsu's foreign trade volume of textile area is also growing. Corporate brand image and fashion-oriented, personalized product features. Industry specialization begins to form.





Home Textiles Show in Frankfurt launched in 2004/05 trend of "contrast and harmony" of the subject. That the colors, patterns, materials, contrast; fashion with traditional contrast. These contrasts make textile products showed the trend of diversity and multi-polarization. From the design point of view, designers and manufacturers will each own sense of style to interpret various types of personalized products. To express the concept of harmony and unity. The development of the domestic textile fabric. Generally synchronized with the international trend.





    Textile fabric industry development prospects


    We must adopt new business ideas to transform traditional industries. In the specialized division of labor and overall a big supporting its position accurately in home textiles. Emphasis on product design and product quality. With the personalized, fashion-oriented products and variety to establish a style, brand style.





    So. We have to pay attention to the coexistence of multiple modes product positioning and sales methods. Choose a different design.



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